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Relevance
One of the biggest factors to Search Engine Optimization is the ability to precisely target users based on their interest, as well as a number of other factors like location, language, and demographic. The result is that the user sees highly relevant pages, which they are more likely to click on. And because listings on search engines show only in response to a user's query.
Return on Investment (ROI)
Online advertising is thoroughly measurable, making it easy to tell whether or not you're meeting your advertising goals. Every user's click is tied to a particular ad, keyword, and search query, all of which you can track and decide to improve whenever you like. This allows you to be more responsive and more in control when it comes to improving your ROI.
Reach
Every day, Internet users conduct millions of searches on Google. You have the opportunity to capture any segment of that broad worldwide audience that's actively looking for products, services, information, and websites. By giving your products or services a presence during relevant user searches, you're ensuring that you're visible in a crucial point in the customer's buying cycle -- when the user is actively searching for what you're offering.



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Search Engine Optimization Tips